+WHO WE ARE

We exist to build lastingfinancial legacies.

Founded to bridge Kenya’s capital access gap: Liance Group’s mission is to help ambitious businesses, entrepreneurs, and individuals secure tailored funding and navigate sustainable growth through trusted advisory.

Liance Group advisory team in collaborative session
+OUR STORY
Liance AdvisorLiance Advisor
By Founders & Advisory Team

Since our inception, we have been dedicated to one mission: turning ambitious business ideas into fully-funded, thriving enterprises through the perfect blend of strategy, structure, and execution.

For years, we have structured tailored debt, equity, and collateral solutions that empower entrepreneurs and category leaders across Kenya to own their space, build financial resilience, and stay ahead in an ever-evolving landscape.

+OUR VALUES
01

Transparency First

Clear, straightforward advice at every step of your journey. What we do, what we don’t do, and what to expect with zero surprises.

02

Uncompromising Integrity

Honest guidance, ensuring you only pursue viable, compliant, and lender-aligned funding structures.

03

Client-Centric Advisory

Every engagement is custom-tailored to your specific business model, financial requirements, and cashflow reality.

04

Lender-Aligned Due Diligence

We operate within the rigorous appraisal standards, valuation requirements, and legal frameworks of Kenyan lenders.

+WHAT DRIVES US

From initial consultation to securedfunding backed by yearsof trusted advisory experience.

Individuals
Businesses
SMEs
Entrepreneurs
END-TO-END GUIDANCE · 4 STEPS
OUR APPROACH

How we
work.

Every client engagement follows a structured, transparent process. From understanding your financial goals to lender negotiations and final disbursement, we guide you through each phase.

01
PHASE 1 · INITIAL CONSULTATION

We Listen

We begin by understanding your financial goals, funding requirements, current situation, and objectives. Every client engagement starts with a thorough conversation.

Deliverables
  • -Financial goals & needs assessment
  • -Diagnostic review of current position
  • -Clear scope of advisory assistance
02
PHASE 2 · STRATEGY & MATCHING

We Search

We identify suitable funding sources, financing options, fundraising opportunities, or collateral solutions relevant to your specific situation and requirements.

Deliverables
  • -Lender & private capital matching
  • -Debt, equity, or collateral structuring
  • -Eligibility criteria checklist
03
PHASE 3 · PROPOSAL & PACKAGING

We Structure

We assist in preparing compelling funding proposals, assembling verified documentation, and structuring loan or investment packages that meet lender standards.

Deliverables
  • -Comprehensive proposal preparation
  • -Financial statement & dossier review
  • -Lender due diligence packaging
04
PHASE 4 · APPLICATION & DISBURSAL

We Secure

We guide you through preparation, documentation, application, and the relevant financing process. Final funding decisions are made by the relevant lender or investor.

Deliverables
  • -Lender negotiation advisory
  • -Verification & compliance guidance
  • -Continuous support through disbursal
Get Funding Assistance
Liance Group leadership and strategic advisory
+OUR FOUNDATION

Built on purpose, driven by performance

To empower individuals, entrepreneurs, and businesses across Kenya by unlocking viable, transparent pathways to institutional capital and sustainable growth.

Continuous capability development, rigorous financial modeling, and disciplined proposal preparation aligned with Kenya’s banking appraisal criteria.

Grounded in radical transparency, uncompromising fiduciary integrity, and long-term client partnerships built on funded outcomes and trusted execution.

Trusted by the industry's leading Professionals

GET STARTED

Transform Your
Ideas Today

Book a Consultation